What are some core marketing concepts?Ĥ, How has marketing changed in recent years?ĥ. Marketers market 10 main types of entities: goods, services, events, experiences, persons, places, properties, organizations, information, and ideas.ģ. Marketing is about identifying and meeting human and social needs in profitable manner. There must be a top line, for there to be a bottom line.
It thus builds demand for products and services offered by the firm thus providing a top line for the firm from which profits can be made. Marketing also provides input to decide what features to design into a new product or service, what prices to set, where to sell products or services and how much to spend on advertising and sales.
Marketing identifies demand for unfulfilled needs.
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